Yonder: Elevating the rewards-driven experience with enriched transactions
Discover how Yonder enhanced its rewards app with Snowdrop's transaction enrichment, delivering cleaner merchant information and a more intuitive, visually engaging experience for customers.
- Published
Yonder’s premium credit and debit rewards cards are built for people who want to turn everyday spending into something worth having. To deliver a banking experience that felt as polished and intuitive as the rest of its product, Yonder partnered with Snowdrop Solutions to enrich transaction data with clear merchant names, verified logos, and accurate spending categories.
Building a premium rewards experience requires transaction clarity
Yonder’s customers use their cards daily to unlock rewards and experiences across London. However, the raw transaction data received from card networks often appeared as cryptic or inconsistent merchant descriptors, creating a disconnect between the real-world experience and what customers saw in the app.
For a brand built around discovery, rewards, and customer experience, Yonder recognised the need for a market-leading transaction enrichment solution capable of transforming raw payment data into something customers could instantly understand and trust.
Real-time enriched transactions and smart categorisation
Yonder integrated Snowdrop's transaction enrichment API to enhance transaction data before it appeared in the app. Transaction data flows from Yonder's card processor through Snowdrop's API, returning a fully enriched payload in real time before the member ever opens the app.
The API delivers: clean merchant names resolve cryptic strings into recognisable brands; logo enrichment returns high-quality branded icons for thousands of merchants; intelligent categorisation tags every transaction with an accurate spending category trained on UK merchant data.
The entire process happens seamlessly in the background, allowing Yonder to deliver a more intuitive and visually engaging banking experience without impacting app performance.
A customer experience aligned with Yonder’s brand.
With enriched transaction data now embedded into the app experience, Yonder’s customers can instantly recognise where they have spent their money and better track the purchases linked to their rewards and experiences.
Enriched spending categories power Yonder's insights features, helping customers connect everyday spending with the experiences and benefits available through the platform.
The result is a clearer, more engaging banking experience that aligns with Yonder’s premium positioning and reinforces its focus on delivering modern, customer-first financial experiences.
Our members trust us with their everyday spending, and that trust is built in small moments - instantly recognising where their money went, seeing the logo they recognise and knowing it's been categorised properly. Snowdrop enables us to turn confusing transaction data into something as clear, considered, and enjoyable as the rest of the Yonder experience.
