Chief Strategy Officer

JF Sullivan

Experienced CPO and CMO leader with drive, passion and a results-oriented approach to achieving the strategic vision. Extensive experience energising and motivating teams across all areas of product management, product marketing and corporate marketing.

Articles by JF Sullivan

AI in Banking

AI-Powered Transaction Categorisation: A Practical Product Guide

Discover how a hybrid AI approach combining LLMs, RAG, and fine-tuning enables accurate, auditable financial transaction categorisation at scale.

Transaction Enrichment

What is the embedded finance stack? The layers and companies behind every banking product

Behind every embedded finance experience is a stack of specialist providers working together. This guide breaks down the key layers of the embedded finance stack and explains how they work together to deliver financial services.

AI in Banking

How to transform financial transaction data with machine learning

Learn how Snowdrop's proprietary engine transforms raw transaction strings into the clean, structured data that powers truly intuitive banking.

Digital Banking

8 Must-Have Features Every Mobile Banking App Needs

Only a handful of banks deliver a seamless, intuitive mobile experience that customers love. To not just survive, but succeed, having the right features in your banking app is crucial - it can be the difference between keeping customers loyal or losing them to a more…

Digital Banking

8 funciones imprescindibles que toda app de banca móvil necesita

Descubre las 8 funciones esenciales que toda app de banca móvil necesita para ofrecer una experiencia segura, intuitiva y fácil de usar. Desde el asesoramiento financiero con IA y la detección de fraude hasta el enriquecimiento de transacciones y los pagos internacionales.