Digital BankingWhat Is Snowdrop GenIE? AI-Powered Contextual Banking Explained
Discover how Snowdrop GenIE uses AI, enriched transaction data and contextual intelligence to help banks deliver more relevant digital banking experiences.
Marketing Manager
Alba González
Marketing Manager with experience in digital marketing and communications across technology-driven environments. Passionate about turning data into meaningful context that improves how people understand and use information. When I’m not working on strategies or spreadsheets, you’ll usually find me doing sport or heading to the beach — always a good place to disconnect.
Articles by Alba González
Digital Banking
Transaction EnrichmentTransaction Enrichment API vs In-House Building: What Banks Should Consider
Banks can build transaction enrichment in-house or use a third-party API. Compare both approaches across quality, integration, scalability, security and maintenance.
Transaction EnrichmentAI Merchant Name Normalisation for Banks
Transaction data often contains confusing payment descriptors instead of recognisable merchant names. Discover how AI merchant name normalisation helps banks clean transaction data, improve customer understanding and create the foundation for richer transaction enrichment.
Digital BankingHow To Generate Intuitive Experiences In Digital Banking
Learn how transaction enrichment, contextual signals, and intelligent insights help banks create more intuitive digital banking experiences.
Digital BankingTop Fintech And Payments Voices To Follow In 2026
Explore the fintech voices shaping the future of banking, payments, and digital finance, from established leaders to emerging experts.
